The de Winter PR and Design team has won special industry recognition for one of its market-leading communications campaigns carried out on behalf of Warrington's Golden Square Shopping Centre.

The award was secured at the equivalent of the Oscars in the shopping world- the BCSC (British Consortium of Shopping Centres) Purple Apple Marketing Awards 2011.

The Purple Apple Marketing Awards are the only awards which recognise and reward effective shopping centre marketing within the UK shopping centre sector.

The exclusive acknowledgement from top-level industry insiders was for the team's community relations campaign which culminated in an event called 'Get Sorted'.

The event was designed to encourage young people aged 14-21 to uncover new talents, learn new skills and fulfil their potential in the jobs market. It made a positive tangible impact to the region, helping fill more than 50 jobs with local employers including placements made in the third sector and the hospitality industry.

'Get Sorted' was commended for showcasing new industry standards of innovation, delivery and performance, taking shopping centre marketing to the next level.

The award is the second Purple Apple that Golden Square has won and de Winter's CEO, Hems de Winter, said: "Even winning a 'pip' at the Purple Apples is a major achievement, but to receive special recognition is amazing.

"The whole team worked tirelessly to come up with fresh, innovative ideas for this campaign and we're delighted to help win such a prestigious accolade for Golden Square."

Ian Cox (pictured), Marketing Manager at Golden Square, added: "de Winter fully embraced our brief to get Warrington's youth community involved in an interactive, creative and inspiring skills event.

"Get Sorted was an outstanding event and some significant legacies have been secured for the future."