Our longest-standing client, Adoption Matters Northwest, benefited from the impact of our effective media relations services last month.

We targeted a wide range of North West media with press releases and follow-up calls to promote the charity's information open day event in Lancaster, organised to give people who were contemplating adoption an opportunity to sort the myths from the facts and talk things through with experienced adoption practitioners.

The coverage helped generate a sustained flow of visitors throughout the day, including several who have since applied to join a preparation course.

We're delighted that our coverage in Lancashire Evening Post, Lancaster Guardian and Wigan Evening Post may result in more children ending their long wait for chance to have a fresh start with a new family.