Monday, March 08, 2010
We are ecstatic to announce that de Winter PR received national
industry recognition for our creativity and passion at Thursday's
UK Fresh PR Awards 2010.
Bubbly will be on tap all week, so please feel free to pop in
and celebrate with us!
The annual awards, in association with Campaign and Media Week,
celebrate results and innovation in PR, and the awards have become
one of the most recognised and respected business accolades across
the whole of the UK.
The judges highly commended the work we did with local youth
community charity, Newlove Warrington. The campaign centered on the
launch of a two week long radio broadcast station Newlove FM. With
such a huge (and massively appreciated) help from the regional
community, businesses, and volunteers, we managed to reach over
four million people through media coverage over just two weeks.
Celebrities and politicians interviewed on the station included
Gordon Brown, David Cameron, Calum Best, Ricky Tomlinson and many
more.
Judges were also impressed by the team's coverage for the work
we did with Adoption Matters Northwest in November. Our ten week
campaign to increase public awareness and to change attitudes
towards adoption was a resounding success and culminated in a poety
competition that took place during National Adoption Week and
co-hosted by the poet laureate Terry Fox.