Double silver lining for de Winter!
Tuesday, December 06, 2011
It was yet another night for celebration for de Winter PR as the
team picked up two Silver awards at this year's CIPR PRide
awards.
The PRide awards are the largest industry awards organised by
the Chartered Institute of Public Relations (CIPR) that recognise
excellence in PR and communications across the UK.
In both instances de Winter was commissioned to develop creative
regional campaigns to engage Golden Square shopping centre with the
local community. Winning Silver for the 'Best Event category was
'Get Sorted' which saw the creation of a pop-up radio station and a
JobsCentre jobs wall at the centre as well as a local employer
recruitment event to help inspire young people.
The 'Growing Up Green' campaign, which won the award in the
'Best Community Relations' campaign category, saw households and
celebrities across Warrington sign up to save energy and become the
greenest town in the UK, local school engagement competitions, eco
workshops, and the installation of hives on a shopping centre roof
for over 100,000 honeybees.
De Winter PR Managing Director, Kate Cox said: "To win one
Silver Award at the CIPR PRide Awards is fantastic, but to win two
has been completely overwhelming. This is absolute testament to the
hard work and creativity the team has applied to everything we
do."