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De Winter goes Gold with UK award!
Tuesday, December 20, 2011

It's all gone Gold at the de Winter offices this week! Last week our client Warrington shopping centre Golden Square won a major industry award honouring it as the most sustainable centre in the UK.

 

The BCSC Gold Awards are the leading accolades within the shopping centre and retail destination industry that recognise and reward excellence in retail-led development.

 

This year's award ceremony saw the launch of the first ever Gold award for 'Sustainability' to highlight the best examples of the industry's commitment to the environment.

 

With over 800 shopping centres in the UK, the BCSC judging panel were looking for campaigns that went above and beyond to make a positive impact to their region. Golden Square was announced as the clear winner due to it delivering a broader outlook of 'sustainability' with the judges stating the centre had gone beyond waste management and recycling delivering results with employment, transport and the local community.

 

The  de Winter team helped put together the campaign bid which included some of the major campaigns the PR team had supported and created throughout the year including Get Sorted, Go Green and the fantastic Hives campaign which was shown on TV programme North West Tonight.

 

The award was presented to a delighted Ian Cox, Marketing Manager of the Warrington centre, who said: "To come top in this category is incredibly significant - especially as this is the first Gold award for 'Sustainability'."

 

Chris Goddard, Chair of BCSC's Gold Awards Jury and National Head of Planning, Development & Regeneration at GVA said: "Winning a BCSC Gold Award is a great accolade in our industry, and we're delighted to be able to reward Golden Square's fantastic efforts. We hope other centres across the UK will increasingly follow its lead in engaging with environmental and social issues."

 

This Gold Award comes just two weeks after the de Winter team picked up two Silver awards at the Chartered Institute of Public Relations awards for two separate creative campaigns that engaged with the local community.  What an award winning month De Winter is having - at this rate we'll have to get a bigger shelf!

 

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