de Winter PR & Marketing is celebrating being the only Cheshire-based PR agency to be shortlisted in this year's Chartered Institute of Public Relations (CIPR) North West PRide Awards.

The shortlisting in the 'Not-for-Profit' category marks the team's success on behalf of Newlove FM, set up last November by Helen Newlove, the widow of Garry Newlove who was brutally murdered by youths outside the family home in 2007.

The agency was commissioned to develop both national and regional launch campaigns and event management for the Newlove FM 'pop-up' radio launch in Warrington, the first initiative of the 'Newlove Warrington' campaign, which aims to encourage and inspire young people within the local communities.

A celebrity event was organised to celebrate the launch of Newlove FM, backed by a national media campaign, which generated over £34,000 of coverage for the charity and attracted high-profile support during the radio station's two-week run in June. The station featured interviews with Gordon Brown and David Cameron, and a host of other local and national personalities.

De Winter PR Director, Hems de Winter said: "We're thrilled to be the only Cheshire agency to be shortlisted. To have achieved this for our work on behalf of such a worthwhile cause during our own 20^th anniversary year is a real thrill!."

He added: "Newlove FM attracted national recognition and support with Helen Newlove, her daughters and guest DJs all working together to raise awareness of the charity's aims in providing opportunities for young people. We couldn't have hoped for a better outcome."

Helen Newlove commented: "I'm thrilled that de Winter PR has been shortlisted for a PRide award. The team have driven great awareness of Newlove Warrington, and the national coverage and support they have attracted for Newlove FM has been phenomenal."